Marks & Spencer rolls out mobile technology to 50 more stores

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by David Prior

Marks & Spencer is rolling out its checkout-free payment experience, Mobile Pay Go, to 50 stores.

The stores, 49 of which are in London and one in Manchester, allow shoppers to make purchases in under 40 seconds by scanning products using the retailer's app and checking out online.

M&S may look to introduce the technology to other stores as it seeks to improve customer experience in-store.

M&S’s director of retail, operations and property, Sacha Berendji, said: “M&S is changing to become a digital first retailer with industry-leading store operations – and Mobile Pay Go is a really exciting part of that.

“The roll-out means more of our customers will be able to benefit from this popular technology and enjoy a seamless shopping experience – which we know is especially important at lunchtime.”

M&S Clapham Junction has been using the technology since it reopened in September 2019, and Mobile Pay Go has also been trialled in M&S Edgware Road, Bankside, Waterside Paddington, West Hampstead, Canary Wharf and Stratford Westfield.

The retailer claims that during the trial, a Mobile Pay Go transaction took place every three seconds over lunchtime.