Topdeck Travel picks up LAB for digital transformation journey

Mark Johnson's picture

Topdeck Travel, the Global Touring-owned Australian travel brand, has appointed LAB to transform its digital experience.

The travel firm, which provides unique and tailored group tours for 18 to 39-year-olds, has appointed LAB, part of the LAB Group of agencies, to revamp its digital platform with a new design and user experience.

The appointment follows a 3-way competitive pitch.

Psychology and neuroscience

Using its unique blend of psychology and consumer neuroscience, LAB will now partner with Topdeck to transform its digital experience, with the objective of increasing engagement and driving sales online. 

The new digital platform will aim to build on the brand’s already well-established presence in Australia, as well as reaching growing markets, the UK and USA. 

"LAB added a new dimension to our pitch process with their unique use of consumer neuroscience and psychology to better understand our customers, and we loved the fact that they have a similar working style to ours”, Rachel Flynn, Head of Digital, Topdeck Travel, said. 

“All of this, combined with strong creative credentials and a collaborative approach, made them the stand-out choice for this project."

Daryll Scott, Group Human Technologist, LAB, added: “This is the perfect brief for LAB, giving us the opportunity to harness our blend of creativity, consumer neuroscience, psychology and behavioural economics to completely transform Topdeck’s digital experience. 

“We’re really excited to see what we can achieve together.”

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