Most Brits 'have never heard of deepfakes'

Josh Hall's picture
by Josh Hall

So-called 'deepfake' videos pose a threat to public discourse and trust, but the majority of people are unaware of them.

This is according to new research from iProov, which found that three-quarters of Brits have never heard of deepfakes.

Even when given a definition of the technology, 28 per cent said that they thought the videos would be harmless.

But around 70 per cent said they would not be able to tell the difference between a deepfake and the real thing.

Computer-generated video, made to look indistinguishable from real images, were until recently a thing of science fiction.

But today deepfakes are viable and relatively easy to produce. According to iProov, they risk undermining trust in moving image, and have implications for businesses and individuals trying to protect themselves against security breaches.

Commenting on the findings, Andrew Bud, founder & CEO of iProov, said: “Awareness is the first defence against any cyber-security threat, as we’ve already seen with attacks like phishing and ransomware. Deepfakes, however, represent a whole new kind of danger to businesses and individuals.

"Technology also has a big role to play in combating the threat, yet if the vast majority of people in the UK have such little awareness of deepfakes right now, they simply cannot begin to prepare themselves as they need to.”

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