WPP to open new campus in San Francisco

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Global media, marketing and advertising powerhouse WPP said it will create a co-location campus in the heart of the US tech industry that will house over 1,000 people from its companies in San Francisco.

London-based WPP will lease 115,000 square feet at 360 Third Street, a recently redeveloped building located in the South of Market area (SOMA)/Finance and Technology district. 

Intelligent working

It will feature intelligent and flexible co-working areas that encourage closer collaboration and inspire greater creativity. The move will be completed in the third quarter of 2021.

“Technology, and technology clients, are critical to WPP’s strategy as we continue to evolve as a creative transformation company”, said Mark Read, CEO of WPP. 

“The sector contains potential partners for WPP companies who are helping their clients deal with technology-disrupted markets, and potential clients in a growing category. 

“The San Francisco Campus gives us a base to develop both aspects.”

Big tech clients

WPP lists 13 “big tech” companies among its top-100 clients and said it revenues from big-tech clients grew 16% through the first half of this year. 

The media firm also cited Exane BNP estimates, which tip technology as a $300 billion market growing annually by 5-10%.

BDG architecture + design will design the interior office space in collaboration with Universal Design Studios, both WPP companies. The San Francisco project will target a “Gold” LEED rating.

When operational, the San Francisco Campus will be WPP’s ninth in North America and the fourth to be unveiled in the last two years. 

By 2023, there will be 85,000 people in 40 campus locations worldwide. This year, in addition to San Francisco, WPP has announced new co-locations in Düsseldorf, Paris, Manchester (UK) and, most recently, Mumbai and Gurugram in India.

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