London e-jeweller Taylor & Hart raises £3.6m to fund global expansion

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London-based e-jeweller Taylor & Hart has completed a landmark £3.6 million funding round, which the firm plans to use to drive forward it global expansion plan.

The funding round was led by Active Partners, who are joined by new investor Paddy Byng (previously Managing Director at Asprey and Smythson). 

Active Partners investor

Active Partners is renowned for investing in customer-centric businesses; backing founder-led teams running brands that demonstrate exceptional levels of consumer engagement. 

Examples of these include professional womenswear house, The Fold, spectacles maker, Cubitts and healthy fast food chain, Leon. 

The total round amounts to just over £3.6M with participation on the round from existing investors Launchub Ventures. 

The company said that 2018 and 2019 have been extremely successful years. Since the previous funding round, the business has more than doubled its monthly revenue, grown to a team of 40 across four countries, and now delivers to customers in over 20 countries. 

More significantly, to continue to ensure customers have the best jewellery experience possible, the design team has doubled and Taylor & Hart will soon announce the opening of a brand-new showroom. 

Jewellery disruptor

With this latest round of funding, Taylor & Hart said it will continue working towards a vision of disrupting the process of buying fine jewellery. 

Offering a transparent, fairly-priced and flexible design process, Taylor & Hart prides itself on delivering exceptionally high-quality and personalised pieces to customers. 

Following an award-winning marketing campaign in 2018 which saw the brand achieve ‘Marketing Campaign of the Year’ at the Retail Jeweller Awards, Taylor & Hart plans to invest further in enhancing brand awareness, and bringing its distinctive proposition to more customers. 

Referencing the partnership with Active Partners, Taylor & Hart Founder & CEO Nikolay Piriankov said: “With Active Partners on board we now believe we have the external capital and expertise to complement our amazing team to succeed in growing the business and owning the ‘bespoke’ space in fine jewellery.” 

Jason Mahendran from Active Partners added: “Taylor & Hart is a true challenger in a traditional category, with a unique and genuine focus on customer service and product quality which has impressed us. 

“We look forward to working with Nikolay and the team on the evolution of the brand and its continued growth.”

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