Brands2Life picks up PR brief for taxi app FREE NOW

Mark Johnson's picture

FREE NOW, the mobility app formerly known as mytaxi, has appointed Brands2Life as its retained agency for consumer and corporate public relations. 

The company is a mobility provider offering two apps, one for drivers and one for passengers, directly connecting the two in real time, reducing waiting times, making payments frictionless and increasing efficiency for all.

Pivotal change

Brands2Life’s appointment comes at a pivotal point in the company’s development. FREE NOW is part of the newly created Daimler-BMW ‘NOW’ brand family, which was established earlier this year, through the merger of the two firms’ mobility offerings. 

Brands2Life has been appointed to support FREE NOW’s continued growth, advise on communications strategy following the merger and build the new brand through creative consumer activations.

“Our business is growing rapidly, and the mobility sector is undergoing huge changes”, David Savage, UK General Manager for FREE NOW said. 

“Throughout the pitch process, Brands2Life demonstrated their smart thinking and showed us they’re nimble enough to navigate the ongoing challenges of our sector, while also being established and connected enough to have real clout in earned media. 

“We’re looking forward to working with them on brand-building campaigns in the near future.”

Brands2Life’s Joint Executive Creative Director Ollie Edwards hailed the win, saying: “This is a fantastic win for us. FREE NOW is a bold, innovative brand, competing in a busy, competitive sector, giving us the opportunity to do exciting creative work and use our corporate nous to navigate a complex stakeholder landscape. 

“At the heart of our proposal is celebrating the characters behind the wheels of Britain’s licensed taxis, so expect to hear a lot more from your local cabbies over the weeks and months ahead.”

Brands2Life won the brief following a competitive tender process which saw four agencies pitch for the work.

See all the winners from the Prolific London Awards

The inaugural event championed creative brilliance from across the capital