Pets at Home invests in London dogwalking startup

Charlie Spargo's picture
by Charlie Spargo
Pets at Home has invested in

Domestic pet retailer Pets at Home has taken a stake in, whose network spans 26,000 self-employed pet carers in the UK. uses GPS tracking and a wealth of independent workers willing to walk and sit pets - offering the use of boarding services, dog daycare, and even small animal care as part of their service.

Pets at Home's investment in the startup means that its loyalty scheme customers, which number at around 4.4 million, will now be able to take advantage of's extensive range of services.

With Amazon and other online shops threatening the future of retailers, Pets at Home - which is listed on the FTSE 250 index - has made the pledge to grow its revenue from services from about a third of its income, to half. The backing of, it hopes, will help achieve this.

In 2018, Pets at Home took nearly £900 million in revenue. The company is also aware of the fact that the market for pet services is growing, as under-40s begin to spend more and more on their pets.

Pets at Home CEO Peter Pritchard called it "a win-win deal, good for both businesses but especially good for owners searching for someone they can trust to look after their much-loved pet."

Indy Sangha, founder and CEO, said: "Not only do the team at Pets at Home share our vision about how we can bring our services to UK pet owners and drive the growth of our business, but they also share many of our values of putting pets first, and the customer at the heart of what we do."