Google launches global Create with Google hub
As the technological world changes, Google has moved to support today's creatives with its multilingual global hub that encompasses every step of the creative process.
CreatewithGoogle.com, available in English, Korean, Spanish and Japanese, will inspire, enable and inform creative professionals and those hoping to make it in the sector. It offers insider tips for Google's suite of solutions, tools appropriate for moving a project from conception to creation, and "best in class" work.
The platform was announced at the Cannes Lions Festival of Creativity, in order to achieve maximum impact among advertisers.
One available solution on Create with Google is YouTube Mockup - through which creatives can upload work for clients and team members; another is Audience Connect, which offers real-time tracking and statistics of engagement on any video - offering insights on when people are listening, and times they lose interest.
Pedro Pina, Vice President of Google Global Client & Agency Solutions, said: “There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we've made it a priority to invest in resources and tools to support creative makers and agencies at every stage of the creative process."