Snap sees return to form in 2019 first quarter
Despite having had a difficult period since a generally unpopular redesign, Snapchat has had a modest resurgence at the beginning of this year, with daily user numbers reaching 190 million.
In Q1, Snap Inc also reported a revenue of $329 million, a growth of 39% year-on-year. The user statistic is a respectable increase of four million users over the course of the quarter.
Snap is able to use this display of growth to show its advertising capabilities, with a captive audience that beats many of its competitors. Its Chief Executive Evan Spiegel, said: "Our ads can now reach more 13 to 34 year-olds than Instagram in the United States.”
The number of daily users it has now is still lower than its all-time high hit a year ago, when 191 million per day was hit. Many have credited its growth to the introduction of its relaunched Android flagship app, which was outdated. The growth in users over Q1 alone is as much as it was over the past five quarters.