Stylish static cycle company saddled with $150 million licensing fine
Peloton, the US-based fitness provider focused on providing indoor cycling classes from users' own homes, has been levied with a multimillion-dollar music licensing suit after illegally using more than 1,000 tracks.
Justin Bieber, Ed Sheeran and Rihanna are among the artists whose tracks had been used without the proper permissions by the brand - leading the US National Music Publishers' Association (NMPA) to sue them for the sum of $150 million.
Peloton uses music as part of its workouts, which are broadcast into consumers' homes, motivating cyclists to push themselves further.
It was founded in 2012 in New York, based around the concept of using technology to bring the power of group exercise into the home, connecting at-home cyclists with instructors and fellow exercisers.