Festicket acquires Leeds-based Event Genius and Ticket Arena to create new platform

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London festival booking platform Festicket has acquired Leeds-based ticketing and cashless point-of-sale company Event Genius.

The sale also gives Festicket control of Ticket Arena, the consumer-facing brand from Event Genius.

Festicket says it will now launch a new platform, known as Event Genius by Festicket, offering services to both promoters and fans.

The new platform will bring together ticketing, accommodation, travel, marketing, insight and analytics, access control, point-of-sale, and fan engagement tools.

Festicket currently provides a discovery and booking system for fans looking for music festival experiences, and accommodation and travel suppliers offering their services.

The company was recently named the 80th fastest-growing business in Europe by the Financial Times.

Event Genius, founded by managing director Reshad Hossenally, offers a range of event solutions to productions including Ibiza Rocks and Annie Mac's Lost & Found.

Commenting on the acquisition, Zack Sabban, CEO and co-founder at Festicket, said: “The acquisition transforms Festicket’s product set. In Event Genius, we have found a company that shares our mission to be a disruptive force in the live entertainment market and - ultimately - to bring the best possible experiences to fans. Reshad and the team have built a great product they have good reason to be proud of, and I look forward to welcoming them to the Festicket family”.

Hossenally, who will join Festicket as chief supply chain officer added: “The Event Genius mission has always been to utilise technology to bring event organisers and consumers a better experience, regardless of the size or type of event. Couple this with Festicket’s global marketplace and supplier network and we have something truly unique for the events industry.”

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