Facebook adds new feature to anonymize data shared with advertisers

Josh Peachey's picture

Facebook is rolling out ‘Off-Facebook Activity’, a new privacy tool that shows users information about which third-party apps have used their data.

Besides providing privacy insights, the tool allows users to turn off data sharing from third-party apps, as well as stopping them from showing targeted ads. 

The feature doesn't delete the data - it only anonymizes that data before it is shared with advertisers.

Steve Hatch, Facebook’s VP of Northern Europe, says: “There are a number of ways you can control your information on Facebook and we’re always looking at more ways for you to do this. That’s why from today, our Off-Facebook Activity tool will make it easy to manage which apps and websites can access your information.”

The new addition to the social media platform comes as part of Facebook’s commitment to improve privacy after $5bn from the US Federal Trade Commission over the Cambridge Analytica scandal.

Facebook also plans to send privacy reminders to users.