#StayHomeNow film to help the NHS launched by St. Luke's

Charlie Spargo's picture
by Charlie Spargo

Having recently launched the Stay Home Now campaign, a simple reversal of the NHS logo to encourage people to relieve pressure on the health service, St. Luke's has released a short film featuring key workers and celebrities.

St. Luke's launched the social media film to reinforce its #StayHomeNow message featuring the lyrics of 'We’ll Meet Again' made famous by Vera Lynn, recently re-recorded with Katherine Jenkins.

The film features 44 key workers and supporters including actors and singers, speaking the lyrics to the song referenced recently in the Queen's address to the UK. It runs for 2 minutes and 20 seconds, and was created by St. Luke’s - directed by British director and photographer Malcolm Venville.

The social video positively reinforces the World Health Organisation's and UK Government's message to save lives by staying home and practising social distancing to slow the spread of COVID-19.

Rich Denney, ECD at St. Luke’s, said: “Seeing the NHS staff, keyworkers and the nation get behind our #StayHomeNow message has been incredibly touching. Creating this film to further strengthen the message as lockdown is extended in the UK felt like the right thing to do, using our communications resources and skills to help keep the message front of mind.”

Neil Henderson, CEO at St. Luke’s, said: “Staying at home and social distancing, is the biggest piece of behaviour change ever demanded of the British public. We launched the SHN logo in mid-March, to reinforce the Government’s message to Stay Home Now with a graphic that simply reversed the iconic NHS logo.

"People have grabbed this idea with its straightforward message, built on it and shared it.  The SHN film aims to continue that message and capture the way everyone is working together to support and protect our NHS.”

Stay Home Now