Global video streaming market 'to quadruple by 2026'

Josh Hall's picture

The global video streaming market is set to reach $149.34 billion in 2026 - a huge increase from the $38.56 billion recorded in 2019.

This is according to new figures from Allied Market Research, which suggest that the market will grow at a compound rate of 18.6 per cent per year during the period.

The company says that an increased appetite for livestreamed content is helping to fuel the rapid expansion, while technological and logistical advances such as developments in cloud-based streaming have also contributed.

The bulk of the streaming market remains dominated by non-linear TV services, and Allied believe this trend will continue.

But the growth of new areas such as video game streams are opening up new opportunities within the market.

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