Phones at bedtime give sales a night-time boost says John Lewis
Sleepless shoppers with phones under the covers have pushed nighttime sales up by 23 per cent.
This is according to John Lewis, which over the last year recorded the increase in purchases made with its credit card product.
The most common purchase made using the credit card between midnight and 6am is holidays and flights.
Meanwhile on John Lewis's own retail site, shoppers are most likely to be buying duvet covers.
The figures also found that women are more likely to be shopping in the early hours, accounting for two-thirds of purchases made in the early hours.
Mike Jackson, director of financial services at John Lewis & Partners, said: “Shopping is now a 24-hour activity. More customers are shopping on their smartphones and tablet computers and it would appear many are using this technology to shop from the comfort of their own beds.”
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