Higgidy Pies turn to Kazoo for Pie Week campaign

Charlie Spargo's picture
by Charlie Spargo

Pie producers Higgidy have hired Kazoo Communications to run PR for its British Pie Week campaign.

Pie Week runs this week - beginning on Monday March 2nd - and was originally launched by pastry brand Jus Rol. Kazoo will be tasked with engaging consumer and trade media, as well as influencers on behalf of Higgidy.

It's aiming to raise awareness of the brand and funds for FareShare, a charity that fights hunger and tackles food waste.

Emma Bagshaw, Marketing Director at Higgidy, said: “British Pie Week has been growing year on year so it was really important to us that we found a PR agency that understood our business and how to achieve standout coverage for our brand.

"We’re really excited about our #PieceofthePie campaign this year, working in partnership with FareShare, and Kazoo have done a brilliant job of aligning the campaign with our brand values and ethos."

Delilah Pollard, Kazoo Lifestyle Director, said: “Higgidy is a best loved brand and deserves a huge piece of Pie Week. We love creating outstanding opportunities, engagement and noise during national foodie occasions for our clients and doing this for Higgidy during Pie Week is one of the most exciting of the year."