Immediate Media to ditch plastic wrap for mags from January 2020

Mark Johnson's picture
by Mark Johnson

Immediate Media Co, the special interest content and platform company, has today announced that the majority of its monthly subscription titles will be posted in paper wrap from January 2020.

The move will mean a reduction of more than 7.7 million pieces of plastic, equating to a saving of around 43.3 tonnes of plastic a year.

From December, many of Immediate’s Bristol produced titles, including BBC History magazine, BBC Science Focus, Gardens Illustrated and Cycling Plus, will switch from recyclable polywrap to paperwrap. 

In January, Immediate’s craft portfolio, including Mollie Makes, and food portfolio, including BBC Good Food the UK’s biggest food magazine, will also move to paper wrap.

The switch means that over 520,000 Immediate subscribers copies a month will now by mailed in paper wrap, following adoption of a paper solution earlier in the year by Immediate published BBC Wildlife magazine, BBC Countryfile magazine and BBC Gardeners’ World magazine.

Immediate’s Production team has worked with printers Walstead UK, William Gibbons, mailing and fulfilment specialist WestColour and Mail & Marketing Solutions (MAMS) to deliver a sustainable solution, using FSC-certified paper which is fully recyclable in UK kerbside collections. 

Andy Marshall, Immediate Managing Director, with responsibility for the company’s focus on sustainability, said: “I’m delighted that we’ve been able to find a sustainable option for mailing our monthly titles, including two of the biggest monthly subscription titles in the UK – BBC Gardeners’ World magazine and BBC Good Food. 

“A completely sustainable solution has always been our preferred option, which not only helps meet our environmental goals but also provides our readers with an easily recyclable product. 

“The move to paperwrap for our monthly titles is an important part of Immediate’s strategy to adopt more sustainable practices across our whole business.”