Heat Magazine launches standalone diversity title

Josh Hall's picture
by Josh Hall

Heat Magazine is preparing to launch what it says is the first standalone fashion and beauty title dedicated to celebrating inclusivity and diversity.

The Heat Style Book will be aimed at the magazine's existing fashion-conscious audience, and will feature women "of all skin types and tones, as well as all shapes and sizes."

The magazine's publisher, Bauer Media, says the title builds on Heat's all-inclusive message. In Spring 2018, the Heat unveiled a new strapline claiming to celebrate "everyBODY".

The first edition of the magazine will be published on 9 October.

Commenting on the launch, heat Style Book editor Laura Puddy said: “This is not just another fashion magazine – it is about confidence boosting, offering expert advice whether it’s for readers seeking out the right bra or perfect pair of jeans for their shape, to ways to make them feel more beautiful from the inside out."

Helen Morris, Managing Director of Bauer Media’s Celebrity Weeklies and Entertainment added:   “There has been really positive interest from advertising brands who recognise the synergies with the way their brands are moving towards increasingly inclusive and diverse messages.“

The first issue of the Style Book will feature TV presenter Emma Willis, Bake Off star Nadiya Hussain, and contestants from the UK edition of Ru Paul's Drag Race.

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