The Sun takes top position as UK’s most read daily
The Sun is officially the UK’s most widely read daily newspaper, with the Mirror second, nudging the Daily Mail into third place.
That’s according to the latest rankings from newspaper industry monitor, the Publishers Audience Measurement Company, or PAMCo.
While popular daily, The Sun, claimed the top position, the Mirror moved into the second position for daily newsbrands for the first time, with a net reach of 27 million across print, online and mobile.
The Sun and the Mirror ousted the Daily Mail, forcing it down two levels to third place.
With print readership in long term decline, the Mirror also noted that it was the only UK daily newspaper to retain its monthly print readership, which it described as “a unique feat in the market”.
The Sun rose 11% in the latest monthly reading to 32.4 million readers, while the Mirror rose 9% to just over 27m readers across all platforms.
Mail readers decline
However, the Daily Mail plunged 19% to 27.7m readers.
The standout gain was recorded by Scotland’s Daily Record, which surged 41% higher to 5.6m readers.
London’s Metro 25% to 24.6m rising three places in the media league table, closely followed by the Daily Express, which rose 23% to 24.6m readers.
The now digital-only Independent also recorded a strong performance, rising 18% to 22.8m readers.
Commenting on the Mirror’s performance, Lloyd Embley, Editor-in-Chief at parent company Reach, said:
“I’m delighted that the Mirror has been able to move into second place in the PAMCo rankings.
“Over the past few months the print and digital teams have been working more closely together than ever and both platforms are really feeling the benefits.
“We're delivering journalism that packs a punch and it's brilliant to see the Mirror move into such a powerful position."
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