BritBox signs up first distribution partners

Mark Johnson's picture
by Mark Johnson

BritBox, the ITV and BBC owned streaming service, has agreed distribution deals bringing the service to Samsung TVs, Freeview Play and YouView, reaching millions of homes across the UK. 

ITV said a partnership has been confirmed with Samsung, which will see the BritBox app hosted on Samsung Tizen TVs from launch onwards. 

“We have an ongoing commitment to provide the greatest experience to our customers, including offering the best range of apps currently available”, Guy Kinnell, Vice President of TV & AV Samsung Electronics UK Ltd said.

“BritBox provides a new way to access the best of British content exactly whenever they want.”

The agreement with Freeview Play will see BritBox rolling out on the UK’s fastest growing TV platform with over five million users following its launch in the last quarter of the year. 

Distribution channels 

Through this distribution partnership, the BritBox app will be available on Freeview Play TVs from a wide range of manufacturers, including Sony, Digihome, JVC, Logik, Luxor, Polaroid, Techwood, Toshiba and more. 

BritBox will also be available via web, IOS and Android mobiles and tablets. 

“Our viewers love great British TV, so BritBox is a fantastic addition to the Freeview line up, providing extra options to top up on the best of free TV they already enjoy via the nation’s biggest TV platform”, Owen Jenkinson, Marketing Director, Freeview said.

YouView set-top boxes will also be hosting the BritBox app by the end of 2019, making the new streaming service accessible to millions of additional households across the nation, the broadcaster said.

“We are excited to be a launch partner for BritBox in the UK”, said Susie Buckridge, CEO, YouView. 

“At a time when UK produced television is going from strength to strength, BritBox brings a fantastic array of UK television, to compliment the SVOD services already available via YouView, which our users will love.”

Reemah Sakaan, group launch director for ITV SVOD commented: “Our fantastic partners indicate the appetite for our exciting, new, on-demand service. We look forward to announcing additional distribution deals in the future.”

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