Sky's 'Pitch Our Stories' campaign aims to diversify its creative teams

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by Charlie Spargo

In partnership with inequality campaigners Pitch, Sky has invited those who are underrepresented in the creative sector to apply to come into the fold.

'Pitch Our Stories' encourages youth leaders and support organisations to push their network to send Sky a personal pitch about their life experiences. In contrast to dry and impenetrable CVs, Sky wants to see mobile video clips under five minutes, brief biographies under 250 words, or podcast samples to better encompass people's personalities.

There are also no specific roles, with complicated job descriptions, to be applied for - instead, those that impress Sky will be connected with recruitment and early careers teams to match individuals with existing vacancies.

The Pitch Our Stories Open Day for successful applicants takes place on July 4th, at Sky's HQ in Osterley.

Sky CMO, Luke Bradley-Jones said: “If we want to stay at the cutting edge of creativity it’s essential that we ensure we have the broadest perspectives and points of view possible within the marketing team, and that’s what our diversity and inclusivity programme will achieve.”

Pitch founder Sherry Collins, said: “It’s really refreshing to be working with an organisation as large as Sky to implement a programme that will result in real opportunities for young people, who otherwise have very little chance of getting into the creative industries.”