PAMCo results show growth in British mediabrands - with digital readership soaring

Charlie Spargo's picture
by Charlie Spargo

Digital monthly readership across the UK’s national news brands has now surpassed 40 million, with total statistics drawn from print and digital showing a growing media market, according to Publishers Audience Measurement Company (PAMCo).

London-based PAMCo released its latest numbers on the cross-platform success of British media titles, with 12 out of 13 national titles showing period-on-period growth, with The Daily Record recording no change. What's more, all except The Evening Standard increased monthly reach via mobile.

The Times, which was the period's best-performing brand, saw total brand reach hit 11.5 million, a period-over-period increase of more than 25%.

In the period studied, there were an extra 3.2 million daily readers of online national news in 2019 versus 2018, a number that threatened Google's dominance of the online market.

34 million people each day now access national and regional news brands, a YoY growth of 10%, while the national news audience sits at 46 million per month.

Tracy De Groose, Executive Chair of Newsworks, said: “Against a backdrop of Brexit, climate change and the current coronavirus pandemic, we are living in unprecedented and anxious times and the news industry is playing a vital role in people’s lives by providing information and advice they can rely on. Amid growing awareness of the pervasiveness of fake news and misinformation the nation’s appetite for trusted news is at an all-time high.”