App Samurai receives $2.4 million in funding to tackle ad fraud
Mobile growth platform App Samurai has achieved investment of $2.4 million in a funding round led by 212 Ventures, with Collective Spark, 500 Startups and Degerhan Usluel - taking total invested to $4.6 million.
App Samurai will use the funding to develop its product portfolio and work towards global expansion. Last year, it opened new offices in the US, Germany and Israel.
The mobile ad group was founded in 2016 and operates in nine cities around the world. It enables mobile apps to grow sustainably through its user acquisition platform App Samurai; real-time ad fraud detection and prevention solution Interceptd; and in-app engagement solution Storyly.
Emre Fadillioglu (above), CEO and Co-founder of App Samurai Inc, said: “Our team’s curiosity and ambitious engineering culture are the main drivers of our growth as an independent and unbiased leader in mobile marketing and ad fraud prevention.
"This $2.4m investment aligns with our 2020 globalisation strategy and will accelerate our talent acquisition and geographical footprint. Our priority now is to bring the brightest minds together, to drive greater transparency, integrity and efficiency for the mobile marketing ecosystem.”
Ali Karabey, Co-founder and Partner of 212 Ventures, said: “App Samurai’s product portfolio is designed to simplify sophisticated mobile marketing problems. The company’s dedication to scalable MarTech solutions, for which the market has an appetite, will drive their success.
"212 Ventures is looking forward to supporting Emre and the App Samurai leadership as they continue to scale their business and deliver innovative mobile marketing solutions for their global customers.”