Global ad marketplace Sublime strikes partnership with leading global independent ad server
Paris-based Sublime - a marketplace that creates and delivers premium ad experiences - has today announced a partnership with Flashtalking to provide advertisers with the means to maximise ad relevancy and engage target audiences.
By utilising the decision-making capabilities of the Flastalking platform, Sublime will be able to update campaigns in real time, depending on audience needs, and taking into account elements such as time, weather, sports results, and location, among others.
Flashtalking - which has headquarters in London and New York and offices worldwide - uses data to personalise advertising in real-time, independently analysing its effectiveness and enable optimisation that drives better engagement and return on spend for sophisticated global brands.
Andrew Buckman, Sublime CEO, said: “We are continuously looking for ways to diversify and expand our offering to provide clients with market-leading solutions. Partnering with Flashtalking was the obvious next step, as its technologies enable us to empower advertisers to be in the moment with their audiences.
"The ability to consider external factors such as weather - which we know impacts shopping behaviour, for example - and adapt campaigns accordingly, helps to further enhance our targeting and drive engagement.”
John Nardone, Flashtalking CEO, said: “Delivering highly impactful, personalised creative in a programmatic landscape is at the heart of what we do.
“Sublime shares our vision for creating relevant digital ad campaigns at scale, as well as understanding the necessity of complex decisioning as part of this process. This integration exemplifies how new collaboration models, processes and tools are the key to helping brands cut through the white noise of digital advertising.”