Organic granted B Corporation certification
London and Exeter-based digital agency Organic has announced that it has been B Corporation (B Corp) certified as part of its wider commitment to Digital For Good.
The certification makes Organic one of only a handful of UK agencies who have completed the rigorous process to become a B Corp.
Certified B Corps are a new kind of business that balances purpose and profit. They envision a global economy that uses business as a force for good.
This economy is comprised of a new type of corporation - the B Corporation - which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
Organic said that Digital For Good is core to everything the agency does. Being a business for good feeds into this overall goal.
B Corp status is part and parcel of the agency’s Digital For Good mantra and means that Organic has signed up to a high level of societal and environmental standards.
It also means that the agency has pledged to improve on those standards every year.
Other B Corps include brands like Guardian Media Group, Patagonia, Ben & Jerrys, Innocent Drinks and Abel & Cole.
“Organic is passionate about the power of Digital For Good” said Ben Scoggins, MD at Organic.
“‘Good’ really means doing things the right way and while we’re not an ‘ethical brand’ per se, we believe that our business should be a force for good in the world.
“That’s why we are proud to be a certified B Corp.”