Artefact partner moves to London bureau
Pascal Coggia, one of the original partners of Artefact, an AI and data-driven agency network headquartered in Paris, has joined the UK team as Managing Partner UK, Data and Consulting.
Artefact has ambitions to extend further into English speaking markets, including the US. Coggia has been tasked with driving this growth, using the UK as a springboard.
Coggia and his twenty-strong team will also extend the agency’s range of products and services with a focus on consumer data for marketing, sales and operations to new and existing clients in the UK.
“I’ve been with Artefact from the beginning and seen the business grow from the kernel of an idea to a global business employing over 1,000 people” Coggia said.
“The UK is one of the most mature markets in the world and it is key to our growth, both on a national and international level.
“One year on from our UK launch, we’ve assembled a hugely talented team here and already secured some fantastic wins.
“Now we’re firmly established, it’s time to build on this momentum and bring a new set of products to this market.
“We’re looking to shift up a gear in helping our existing global clients extend their remit in the UK, and to explore these fresh opportunities with new ones.”
Coggia started his career at global management consultancy firm A.T. Kearney in 2010, and it is in part due to this background that Artefact’s singular business model - blending digital marketing, tech and consultancy development - was born.
Since co-founding Artefact in France in 2015, he has worked with numerous clients in the B2B space with a particular focus on Telco, financial services and global CPG brands.
He also played an instrumental role in opening Artefact’s Dubai office in 2018.
Sarah De Martin, Artefact’s UK MD, said: “It’s an exciting time for the UK team and we’re hugely pleased to welcome Pascal to London.
“We’ve had a very successful first twelve months, and the market has been really open to hearing how we can do things differently.
“From that perspective, it was the perfect time for Pascal to join us. He comes brimming with ideas and some really exciting new products that we think clients will view with great interest.”