Ozone selects Improve Digital as first European ad tech partner

Mark Johnson's picture
by Mark Johnson

Improve Digital, owned by Azerion, is the first European supply-side platform to become an approved activation partner for The Ozone Project’s Ozone Audience initiative.

The Ozone Project is a joint venture digital ads service set up by News UK, The Guardian News and Media, Reach plc and The Telegraph. Ozone Audience is the platform they say will offer brands and advertisers large scale ad buys across brand its members’ safe areas.

The collaboration will enable brands, buyers and publishers to transact with one-another cost-effectively, at scale and with complete confidence the company said. 

Established by the UK’s most trusted publishers, Ozone Audience offers brands access to large-scale ad buying capabilities across premium, fraud-free environments. 

Impressive audience reach

According to Comscore, Ozone Audience reaches more than 44 million UK 18+ adults, surpassing Google or Facebook. 

Unlike these platforms, Ozone Audience allows brands to deliver campaigns exclusively within professionally curated content-environments, including The Times, the Guardian, The Telegraph and The Mirror. 

Improve Digital’s footprint will help diversify The Ozone Project’s connectivity to European demand. 

It is a cornerstone of Azerion’s product family designed to create an ecosystem in which consumers, advertisers and publishers can thrive. 

“The synergy between our tech and The Ozone Project’s ecosystem will create a serious step forward in monetisation,” said Sebastiaan Moesman, board member of Azerion. 

“Ozone plays a crucial role in offering brands and advertisers a viable alternative to the walled gardens, helping them reach consumers efficiently and at scale,” says Danny Spears, Commercial Director of The Ozone Project. 

“We are delighted to welcome Improve Digital as an SSP provider, giving brands and buyers’ greater control of their buying and helping publishers go about business with control, transparency and confidence.”

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