UM closes offices to allow staff volunteer day
While many companies in the capital prepare to shut their offices on account of soaring temperatures, UM, IPG Mediabrands’ marketing and media agency, is closing the doors of more than 100 of its offices for its second annual Global Impact Day.
UK teams are joining colleagues around the world in volunteering for philanthropic projects that will benefit communities in the cities in which they operate.
Despite soaring temperatures and a potential hottest day ever in the making, staff from UM’s London headquarters are giving their time to international conservation charity ZSL and national mentoring charity TimeBank.
Over the course of the day, teams will help to rejuvenate parts of Wendell Park in White City and ZSL’s Regents Park site.
“Impact Day provides a really special opportunity to give back to communities in which we live and work”, said Sophia Durrani, managing partner, strategy at UM London, who spearheaded the initiative in the UK.
“This initiative allows us to make a tangible difference through the combined efforts of more than 150 staff over the course of a single day.”
Originally launched in the US in 2016 under UM’s corporate and social responsibility initiative, Better World, the agency’s annual day of service was extended to the global network last year. It brings together UM teams across borders in sharing inspirational moments and experiences.
Employees across all markets connect though social media using the hashtags #UMBetterWorld and #UMImpactDay.
Daryl Lee, global CEO at UM, concludes: “Impact Day is one of my favourite days of the year, and I am proud to be part of a global family that is committed to sharing our time, energy and love with communities in need around the world.
“From preparing adults to re-enter the workforce to restoring schools, facilities and parks, the inspiring projects we undertake are a critical part of how we collectively build a better tomorrow today.”