London insights firm Contentsquare makes two acquisitions in a week

Josh Hall's picture

Contentsquare, the London-based digital insights and analytics firm, has completed its second acquisition in a week.

The company bought Isreali firm Clicktale, a digital experience platform that counts RBS, Dell, and T-Mobile amongst its clients.

Contentsquare says the combined companies will 600 enterprise clients around the world, including 30 per cent of the Fortune Global 100.

The firm says it now offers the richest set of behavioural data available to brands looking to understand their digital experience performance.

Clicktale is Contentsquare's second recent purchase. Last week it acquired Pricing Assistant, a price optimisation and merchandising solution.

Commenting on the Clicktale deal, Contentsquare founder and CEO Jonathan Cherki said: "The combination of Clicktale and Contentsquare heralds an unprecedented goldmine of digital data that enables companies to interpret and predict the impact of any digital element - including user experience, content, price, reviews and product - on visitor behaviour.

"Increasingly, this unique data can be used to activate custom digital experiences in the moment via an ecosystem of over 50 martech partners. With a global community of customers and partners, we are accelerating the interpretation of human behaviour online and shaping a future of addictive customer experiences."

Clicktale CEO Shlomi Hagai added: "Clicktale boasts a heritage of driving meaningful insights for its customers while forging a path in digital experience innovation

"Contentsquare and Clicktale are exceptionally compatible. By combining our resources, we unlock the next level of digital experience success for our customers."

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