CX agency Proximity London and Thunderhead launch strategic partnership

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by Josh Hall

Proximity London, the customer experience agency, has launched a strategic partnership with customer engagement firm Thunderhead.

Thunderhead specialises in customer engagement and journey orchestration. It will offer its ONE Engagement Hub to enable Proximity to leverage what it says is an industry-first opportunity for customer experiences based on real-time omnichannel engagement.

The ONE platform uses machine learning and AI to monitor customer activity and journeys in real time, and to then interpret that information to deliver insight on intent.

Thunderhead has been named a leader or one-to-watch in a number of awards and rankings, including the CRM Watchlist 2019 and Forrester Wave reports.

Andrew Waddell, chief operating officer at Proximity London said, “At Proximity we’re constantly looking at ways to ensure we remain at the forefront of technological innovation. Our clients are looking to deliver seamless and creative experiences across all touchpoints that are unique to each individual.

"The ONE platform will make this a reality, enabling brands to intelligently use insight at scale to inform in-the-moment decisions that deliver the best outcomes for both customer and brand.”

Jason Hemingway, CMO at Thunderhead, added: “In this new era of engagement-led marketing, campaigns give way to journeys that orchestrate seamless experiences and conversations across all customer touchpoints - marketing, sales, ecommerce, or service.

"Proximity’s clients have embraced this mindset and the opportunity that ONE enables. Thunderhead pioneered this space, and ONE is built from the ground up to meet the challenge of omnichannel customer engagement. It’s exciting to be partnering with Proximity, their clients and the broader Omnicom group to help drive this engagement-led future.”

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