Ascential buys stake in marketing analytics company Jumpshot

Josh Hall's picture
by Josh Hall

Edge by Ascential, the data and insight company, has bought a minority stake in marketing analytics company Jumpshot.

Ascential has acquired 35 per cent of the company, with the pair entering into a strategic partnership.

Ascential says the partnership will allow it to combine its ecommerce data with Jumpshot's information on traffic to individual pages to provide detailed insight on market share.

Jumpshot uses a panel of tens of millions of devices, between them creating five billion actions a day, to produce its product page traffic data.

Meanwhile Edge by Ascential uses its own algorithms, in combination with data sets including those provided by Jumpshot, to produce accurate share estimates on platforms such as Amazon.

Commenting on the partnership, Michael Lisowski, president at Edge by Ascential, said: “As online retailers have become more sophisticated and complex, methods for accurately estimating market share increasingly require more data signals than POS, search rank or panel data alone.

"Leveraging Jumpshot’s products will create unparalleled Edge by Ascential traffic, market share and digital shelf solutions to measure performance and identify insights on Amazon and other key online retailers. This unique partnership will enable our customers to know more, act faster and win sales and share in an ecommerce-driven world.”

Ascential CEO Duncan Painter added: “Today’s announcement represents further evidence of Ascential’s commitment to being at the forefront of developing unique data products for customers succeeding in digital commerce. Further, it demonstrates our long-term commitment to continue investing in the Edge by Ascential business, to cement its market-leading position by delivering innovative products and ever more accurate solutions for our customers.”

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