AR kitchen design company raises £3m

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A Manchester-based augmented reality company has raised £3 million to expand its home renovation tech.

DigitalBridge, based in Manchester, helps consumers visualise the decor in newly-designed kitchens using a 'guided design tool'.

It uses the augmented reality dev kits offered by Apple and Google to build its own AR-based tools to enable shoppers to see how their proposed rooms will look.

The company already works with Kingfisher Plc, which owns B&Q. The tool is already available for B&Q customers.

Speaking to TechCrunch, DigitalBridge founder David Levine explained that the company had moved away from general home decor to products specifically designed for kitchens and bathrooms. “Bathrooms and kitchens are much more complex rooms governed by complex design rules," he said.

“We felt there was a big gap for a guided design tool which actively guides consumers through the entire journey of designing, visualising and buying whilst simplifying the inherent complexity of these rooms”.

DigitalBridge raised the money in a round led by Maven Capital Partners.

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