Salesforce to buy Tableau, bolstering analytics offering
Salesforce has announced a deal to buy analytics platform Tableau in an all-stock deal.
The leading CRM provider will pay $15.7 billion for the company, in a move that will bolster Salesforce's insight and visualisation offering.
The acquisition is the latest in a string of deals that demonstrate the martech industry's increasingly large bets on analytics.
Last week Google announced its intention to buy insight platform Looker, which will be integrated into Google Cloud.
The acquisitions could bring new tools to marketers looking for more effective ways to analyse and act on the data they are collecting. While data gathering has become significantly easier and cheaper, there have long been concerns that the tools allowing for useful visualisation and interpretation of that information have failed to keep pace.
Commenting on Salesforce's purchase, Tableau president and CEO Adam Selipsky said: "Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data."
Salesforce chairman and co-CEO Marc Benioff added: "We are bringing together the world's number one CRM with the number one analytics platform.
"Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It's truly the best of both worlds for our customers, bringing together two critical platforms that every customer needs to understand their world."