Twitter expands Retweet function, adds GIFs

Josh Hall's picture
by Josh Hall

Twitter has rolled out additions to the Retweet function, allowing users to add additional media to reposted Tweets.

The platform will now offer users the option to add photos, videos, or GIFs to their Retweets, rather than just text.

Users can now embed media in their Retweets by clicking the relevant icons in the ‘Retweet with comment’ box.

As of this morning the function had been rolled out on iOS, Android, and the Twitter mobile site, but it was not yet available on Twitter desktop.

The launch is the latest in a series of changes to the platform as it continues to hunt for growth in both user engagement and advertising revenue.

The site has gradually moved away from its roots as a pure-text ‘microblogging’ platform, and rich media now features prominently across Twitter.

In a thread on the platform detailing the feature’s development, Twitter’s engineering team said: “The most exciting part of this project was that we were working on a feature that many people asked for.

“We’re very excited to launch this feature across Twitter, and we can’t wait to see it being used by all of you.”

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