Swedish affiliate and influencer network Adtraction launches in UK

Josh Hall's picture

Adtraction, a Swedish affiliate and influencer marketing network, has partnered with London consultancy Connected Path to launch a network in the UK.

The tech behind the new network was built in-house by Adtraction, in partnership with its existing advertisers. The company says it will operate "with a commitment of visibility on tracking, de-duplication policies, and validations."

Adtration's entry into the UK market follows expansions into Germany, the Netherlands, and Spain during the last two years. The company reported a 46 per cent growth in revenue during 2018.

The new network will be led by Connected Path co-founders Anjulie Blunden and Anthony Clements. Between them the pair have previously held positions at Havas, Awin, and Button.

Adtraction will also offer other affiliate services to advertisers, agencies, and publishers based in the UK.

Commenting on the launch, Adtraction CEO Simon Gustafson said: “We have had great success working with knowledgeable people that are experts in affiliate marketing in their market. This approach has allowed us to bring the Adtraction service to local markets, as well as offer opportunities to clients looking to expand their footprint.

"The UK market is one we've always been interested in because of the sophistication of commerce and the highly developed affiliate market. Working with Anjulie and Anthony to launch Adtraction in the UK felt like a natural step to combine our technology with their UK expertise."

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