Ingenuity London to launch first European event
UK business development agency, Ingenuity London, said it will launch its first ever European new business event in Amsterdam next month.
The firm said that, following its success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.
Ingenuity’s Amsterdam event is set to take place 5 June.
The company said that the event would focus on how to create great engaging video content, which is now one of the, if not the most, important marketing assets for brands across the globe.
Covering everything from creative, strategy, production, animation and tech, the event will introduce brands looking to meet agencies who can create video content that helps them engage, educate and inspire consumers and customers alike.
Big brands signed up
Brand names such as UberEats, Expedia, VodafoneZiggo and TomTom are on the guest list so far.
Amsterdam was selected due to the number of notable brands headquartered there, the wealth of creative agency expertise in the city and proximity to London for UK agencies, the company said.
Ingenuity’s move to take its new business events to Europe is part of a wider global expansion strategy for the company – including an event in New York planned for September – as it looks to build on continued success and growth in the UK.
The events are a crucial part of the new business consultancy’s integrated Business Development model that also comprises lead generation, content, PR, insight, agency recommendations and brand partnerships.
Ingenuity said that this unique eco-system gives it a holistic and in-depth knowledge of the market which helps the team deliver intelligent, viable and timely opportunities for brands and agencies.
“After a decade of refining our events in London they have gone from strength-to-strength”, said Charlie Dudgeon, Head of European Events at Ingenuity.
“We are looking forward to taking this proven format to new markets. Amsterdam is a creative hub for brands and agencies making it the ideal city in which to launch our events outside the UK.
“We’ve seen an increase in brands from European headquarters flying over to London to attend our events over the past couple of years, so now is the perfect time for us to bring the event to them.”
Ingenuity said it was still accepting brand and agency sign-ups for the event.