Croud launches tech platform for in-house digital marketing teams

Mark Johnson's picture
by Mark Johnson

London-based digital marketing agency Croud has launched a new global marketing, consulting and technology platform called Serpico.

Croud said the new platform offers unparalleled expertise to in-house marketing teams whatever their challenge - from finding the most effective way to track and target a consumer, to enhancing programmatic buying and bidding. 

The news comes as Serpico is also announced as the first Google Marketing Platform partner in 2019.

Combining the best tech and tools with access to Croud’s global, on-demand network of digital marketing resource and expertise, Serpico is a new and unique solution designed with the modern marketer in mind, the firm claimed, empowering in-house teams to take control of campaigns and develop specialist teams in house. 

Serpico provides support and insight to businesses in real-time, and delivers impressive international reach for marketing campaigns across 175 markets and 86 languages.

ANA survey on in-house agencies

The agency cited a survey by the ANA in late 2018, which found that nearly 80 per cent of its members have an in-house agency, a substantial increase since 2013 when it was around 58 per cent. 

The two biggest challenges that faced in-house agencies overall were both related to growth; identified as ‘managing workflow’ and ‘efficiently managing resources’. 

Serpico allows in-house teams to manage digital marketing challenges  effectively and flexibly.

Award-winning digital marketing agency Croud has built on more than eight years of data and experience, working with clients including IWG, Hiscox, Virgin Trains, Vans, and Amazon Prime, and invested £2 million into developing Serpico. 

The Serpico platform audits and benchmarks a comany’s digital activity, providing prioritised recommendations to improve performance, along with monitoring and alerts to prevent mistakes and keep a business ahead of the competition. 

Access to talent

It also offers access to Croud’s 2,300-strong network of talent, finding the right person to do the right job at the right time.

“Being an in-house marketer is a fantastic job, but like any other role it has its challenges - from pressure on resource, to a diversity of skills required, to lack of automation - and this is why we’re launching Serpico”, said Luke Smith, CEO at Croud. 

“It is total serendipity that at the same time we have been named the first new Google Marketing Platform Partner in 2019. 

“This programme only reopened two months ago and it's a testament to the Serpico team that we were able to push through a process that was expected to take six months in just six weeks. 

“This is just the start - we will be launching the technology side of our platform over the coming months - allowing teams access to tools, technology and our network of talent to help develop their digital presence.”

As the first Google Marketing Platform partner to go to market in 2019, Serpico has been carefully vetted to meet rigorous qualification standards and is fully certified to support a business to make their campaigns a success. 

The Google Marketing Platform partnership - encompassing everything from tech set-up to training and consultancy - is Serpico's first offering, with further tools and specialisms set to be added throughout 2019 and beyond.

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