Zoho launches new marketing platform Zoho MarketingHub

Martech company Zoho has unveiled MarketingHub, an “all-in-one” marketing automation platform.

MarketingHub incorporates a number of marketing tools that allow users to run multiple campaigns across several channels while monitoring their success centrally.

The platform incorporates with existing Zoho offerings such as Zoho CRM. It offers tools to help marketers personalise journeys to specific users depending on their individual experiences with the campaigns that led them there.

Personalised journeys can also be visualised using triggers, logic elements, processes, and exit actions that help marketers engage users in a carefully considered way.

Marketers can also assign goals and events for activities and page actions, which can be marked as completed or uncompleted depending on how a prospect behaves.

Zoho MarketingHub plans are available from £20 per user per month for up to 1,000 leads.