Q1 sees boosted mergers and acquisitions activity
There has been a distinct trend towards in-housing and unification within the marketing industry internationally, following an annual growth in merger and acquisitions of more than a third.
According to data released by Results International, activity in the field has risen by 4% quarter-on-quarter, but 35% year-on-year, with the rapid rate of growth attributed to the success of tech.
162 deals alone, or 41%, were in MarTech or AdTech in Q1 2019, a QoQ spike of 28%. Investment firm Alpine SG made the largest number of deals in the period, completing six deals.
In total, the quarter's total disclosed deal value added up to $4.3 billion.
“Marketing technology activity is very much on the rise," said Julie Langley, partner at Results International.
"The strong revenue visibility and high gross margins that characterise these companies makes them particularly attractive to both financial investors and strategic buyers. The gap between the number of marketing services and technology deals is likely to continue to narrow in the future.”