Martech microbusiness amongst winners in Royal awards
A martech startup employing just eight people has been recognised in an annual award for outstanding achievement by UK businesses.
Customer Thermometer, an online customer survey provider founded in 2010, was announced this morning as one of the recipients of the annual Queen’s Awards for Enterprise.
The awards, made each year in celebration of the Queen’s birthday, highlight businesses that have made significant contributions in innovation, international trade, sustainable development, or promoting opportunity through social mobility.
This year over 200 awards were made, including over 150 to SMEs.
Customer Thermometer provides tools to allow one-click responses to customer emails, providing marketers with instant feedback on their communications.
The company’s clients include BT, Sonos, and EDF Energy.
Speaking to the Financial Times, Customer Thermometer founder Linsay Willott said: “The global economy is shifting to empower consumers and give them a voice in how they want to buy, use, and share products and services.
“Our product helps organisations get the timely insight they need so that they can monitor and improve customer experiences.”
Winners of Queen’s Awards for Enterprise are entitled to display their award for five years. According to the government, previous winners have “reported benefiting from worldwide recognition, increased commercial value, greater press coverage, and a boost to staff morale.”