Data-driven marketing platform Jivox raises $9 million
Jivox, the data-driven digital marketing platform, has secured another $9 million in funding.
Investors in the round included Fortisure Ventures, Diaz Nesamoney, and You & Mr Jones, who first invested in the platform three years ago.
Jivox is an adtech platform that combines data with creative to help marketers “form meaningful connections” with consumers.
The platform allows marketers to achieve mass personalisation at scale, and claims to boost engagement by 400 per cent.
Speaking to The Drum, You & Mr Jones founder David Jones said Jivox is a good bet because adtech is producing work that’s “more intrusive and more annoying than anything that had existed in the traditional world.”
He continued: “This isn’t about trimming or streamlining our tech stacks – we are only investing in tech that is disrupting the adtech world.”
Jones said the investment was based on the belief that “in the future all brands will use advanced technology to connect data, content, and media in real time.”
“In our view, Jivox is the global market leader in that space today, and it’s going to be a very significant market – allowing for brands to be more relevant and add value rather than interrupting or annoying.”