Designhouse launches rebrand for global financial data company

Charlie Spargo's picture
by Charlie Spargo

Strategic brand agency Designhouse has revealed its recent rebrand for the global software company Accuity, which provides data products which optimise payments pathways and reduce risk.

Designhouse was commissioned by Accuity to refresh their brand identity, so that it better reflected the business’s leading role. They developed a brand strategy that reflected the newly redefined brand values of collaboration & connectivity; courage & curiosity; integrity & honour and energy & endurance.

The new identity was introduced across Accuity operations globally in a comprehensive rebrand, including digital assets, templates, stationery, marketing materials and internal communications supported with a launch video.

It includes the continuation of the hero colour of orange from the old brand identity, with a new strapline, “Together we make a difference”, introduced.

The use of imagery has been updated too, moving away from financial stock shots, which are ubiquitous and often cliched, to treated photographs from the natural world.

Tim Powers, Head of Global Communications at Accuity, said it was a “Great partnership with Designhouse to launch our new Accuity branding. [We're] very proud of the work we all did to enhance our positioning and create a bold, fresh look for the company.”

Lavinia Culverhouse, Managing Director at Designhouse, said: “Creating a bold brand identity with standout in this sector is vital, with so many new entrants and everyone competing for share of voice.”