VIOOH strikes partnership deal with TabMo
Mobile-first advertising company TabMo has forged a strategic partnership with VIOOH, the global DOOH marketplace.
VIOOH offers access to the inventory of JCDecaux, and creates 25 million impressions every hour in the UK, as well as having a presence in the US, Germany, Italy, Belgium, Finland, and the Netherlands.
TabMo - which has offices in Paris, Montpelier, Cologne, Hamburg, Chicago, London and Manchester - offers brands and agencies a unique full service multi-channel advertising solution, its demand-side platform Hawk. Hawk ties together connected screens via mobile-first data, offering brands a route to DOOH advertising through targeting, retargeting, and measurement.
Chris Childs, TabMo’s UK Managing Director, said: “Outdoor has long been a vital channel for impactful advertising and, since the shift to digital screens, has grown more quickly than ever. We are seeing more and more mobile advertisers add DOOH to a campaign, while mobile is increasingly incorporated into outdoor advertising.
"The two channels are a natural fit and partnering with VIOOH enables us to scale up our operations and deliver integrated cross channel campaigns to a wider audience.”
Jean-Christophe Conti, CEO at VIOOH, added: “The partnership with TabMo makes total sense and blends the best of mobile and digital OOH when it comes to the advertising marketplace. By combining the best in DSP technology with the scale of the VIOOH network, it provides one buying point for omnichannel campaigns.
"This will help brands deliver a seamless and unified experience for their audiences across both mobile and OOH. It's a strong partnership today and one that is likely to be replicated across the industry as others follow suit to take advantage of the boom in digital OOH advertising."