BT picks Global as outdoor advertising partner

Charlie Spargo's picture

Global has been selected as BT's outdoor advertising partner for the network provider's street furniture across the UK, including payphones and Wi-Fi enabled digital street units.

The companies have struck a three-year deal encompassing print and digital advertising across the network - including 17,500 classic-style ‘KX’ phone kiosks, 500 ‘BT6’ payphones, and 500 digital street units.

The digital street units will join Global’s inventory for the digital advertising exchange (DAX) programmatic product, which is designed to give advertisers the ability to buy outdoor space programmatically and at scale.

Katherine Ainley, MD of Ventures at BT, said: “Today’s deal with Global to support advertising sales across our street network is another milestone in the evolution of our future street strategy. Global has extensive experience of working across traditional and digital media for our existing estate, and have demonstrated a compelling vision for how we can work together in the future to innovate and grow our digital street presence.”

Stephen Miron, Group CEO at Global, said: “We are delighted that after a competitive tender process BT has awarded Global their prestigious outdoor advertising sale contract which includes nearly 500 digital street units as well as over 17,500 BT payphones.

"This three year partnership with BT will provide advertisers with many opportunities to access BT’s national street furniture estate based in key locations across the UK, many in very close proximity to major high streets and shopping centres."