Virgin Money partners with British venues in brand push

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by Charlie Spargo

Virgin Money has announced partnerships with The O2 in London, and SSE Hydro in Glasgow, as part of a brand repositioning in the UK.

The sponsorship will see Virgin Money offer customers a variety of unique experiences, events and music content, and be embedded in a wider campaign called 'Brighter Music Moments'.

Around the country, too, Virgin Money stores on British high streets, offering a ‘bank by day, music venue by night’ service.

Virgin Money Marketing Director, Helen Page, said: “Music is the soundtrack to our lives, and we want our customers to feel truly rewarded by their bank and experience something that only Virgin Money can offer in an authentic way.

“This is the beginning of a journey we’re on to tap into the Virgin DNA, going back to our roots, but in a way that is befitting of the new decade. We hope to redefine the role of sponsorship to drive a much deeper customer experience.”