Verizon Media partners with VIOOH to add JCDecaux screens to its inventory

Charlie Spargo's picture
by Charlie Spargo

Verizon Media has struck a deal with VIOOH to bring an inventory of JCDecaux screens and digital billboards onto the media firm's marketplace.

Added to its offering of platforms including video, mobile and connected TV, brands can now engage Verizon for DOOH inventory and bolster impressions.

DOOH inventory sold by Verizon is available in the UK, US, Finland, the Netherlands, Belgium, Germany and Italy, with further markets coming online later in the year. They will be visible across major shopping centres, street furniture, airports, transport links and more.

Buyers can utlise the possibility for advertising to be triggered by events like weather, location, time and more.

Ivan Markman, Chief Business Officer at Verizon, said: “Our customers want to be able to buy across multiple channels, formats and screens with a simple purchase and measurement structure... With VIOOH, we further our commitment to building products with our customers’ and consumers’ experience in mind."

Jean-Christophe Conti, CEO at VIOOH, said: "Programmatic OOH is on the cusp of going mainstream, of that there is no doubt.

“Verizon Media was among the first global demand-side platforms to connect to the DOOH ecosystem, and is driving meaningful growth and geographic scale in the ecosystem. We want to partner with omnichannel leaders like them to help brands deliver a more targeted, unified and holistic experience to consumers.”