Security solution provider Egress reveals new brand positioning
Data security specialist Egress - headquartered in London, with offices across the UK, US, Canada and the Netherlands - has launched its new global brand positioning, including a new website.
The company has broadened its product portfolio to reflect a wider market offering, and wanted to ensure that its message is aligned to its leading presence in the human layer security category.
Its rebrand is hoped to reflect its leadership in its category, its company values, and its streamlined communication.
Tim Pickard, Chief Marketing Officer, Egress, said: “We recognise that humans drive business. They are creative and innovative; they build relationships and connections; they transact and build value. But humans are also fallible and make mistakes. Our core proposition is to provide a protective security layer for people simply trying to get their jobs done.
"That’s why we are pioneering Human Layer Security, through innovative use of machine learning to deliver very practical solutions to real-world problems. We wanted to position Egress as accessible and helpful and ensure that our customers understand more clearly what is at risk. Ultimately, we help them prevent the biggest security threat to their business, the accidental or intentional mis-sharing of sensitive data by their staff. So, it is vitally important we remove the complexity and instead focus on delivering genuine business value and security.
“Our new brand, website and visuals aim to communicate with our global audience in a direct and candid way. The range of people using our system is varied, so we need to ensure we keep our customers and users informed. We want to wrap our dynamic protective security layer around businesses’ ecosystems, and I’m excited to see how the new brand and positioning will help us to do this more effectively.”