Kitchen appointed as brand agency for Riviera Travel

Charlie Spargo's picture
by Charlie Spargo

Soho-based agency Kitchen has been appointed to handle the creative account for Riviera Travel - working across TV, direct and digital media.

Riviera Travel specialises in all-inclusive European river cruises and lavish trips on the water, and had a media spend of around £18 million in 2019. Kitchen, whose clients include Fyffes Bananas, Macmillan Cancer Support, and McDonald’s, won the account after a four-way pitch.

Tim Clyde, Founding Managing Partner at Kitchen, said: "Riviera Travel has an impressive history of over 35 years in providing exceptional tours and river cruises and we are delighted to be part of its next chapter in growth.  It is a very exciting time to be working in this growing sector."

Ben Hitchcock, Sales and Marketing Director at Riviera Travel, said: "We were very impressed with Kitchen’s approach to our brief, their thinking and their team. I’m looking forward to working with them as we develop our brand."