Just Eat boosts its marketing spend by 20% to top €150 million
Takeaway platform Just Eat has upped its marketing spend to €153.8 million for 2019, up around 20% on the year before.
This spending increase was beaten by its order and revenue growth for the year, giving Just Eat healthy returns for their marketing investment.
Much of this €150 million (around £125 million) went on Just Eat's global campaign rollout in 2019, which was completed by McCann.
Just Eat Takeaway.com Chief Executive, Jitse Groen, said: "For the first time since our IPO, the company ended the year with a positive Adjusted EBITDA. Achieving this by the end of the third quarter was one of the medium-term targets in our IPO prospectus.
"It is important to note that we almost four-folded our revenue since 2016 and operational profitability is still a positive by-product of our top-line growth.