UK's 'first dedicated D2C comms agency' The Prophets launches

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D2C entrepreneur James Cox and former Martha Lane Fox executive Tara O'Driscoll have launched what they say is the UK's first dedicated direct-to-consumer communications agency.

The Prophets has been established in response to what its founders see as an increasing demand for communications and content support that mirrors the pace of direct-to-consumer brands.

The agency already boasts a roster of clients including footwear company Mahabis, mattress manufacturer Simba, skincare brand Carbon Theory, and pet treatment company ITCH.

The Prophets' most recent work includes Simba's #TryFor8 campaign, featuring England rugby player Maro Itoje.

They also worked across the high-profile launch of ITCH, which is advertised prominently across the London Underground network.

Tara O’Driscoll, CEO and co-founder, said: “We know that next generation brands are doing things differently.  So, they need a team that understands their unique ambitions and challenges. In the world of direct-to-consumer brands, things move fast, goals shift and budgets are often tight. For these exciting new companies, brand equity is as important as generating commercial results that you can measure. Plus, they want potential customers to trust the new kid on the block. This is getting harder to achieve with performance marketing alone. At The Prophets, we believe everything starts with a great story.  If you get that right from the beginning - your communications should fuse seamlessly across all channels”.

“We get that the companies that are emerging today have different needs from those of established household brands. That’s where we come in. We find the 'unicorn' companies of the future, then lend our expertise across both business and consumer storytelling to create campaigns that get our clients noticed, loved and remembered across all channels.  We then apply our relentless approach to earned media relations to propel their ideas from inception to global market player.”

Co-founder James Cox added: “Having worked with a number of communications agencies over the years, it was refreshing to finally find a communications specialist who really grasped the world of direct-to-consumer. I’ve worked with Tara and her team on numerous launches and she has played an integral role in the growth and development of  Simba Sleep from its inception to its position as category leader across Europe.

“Over the past year Tara and I have recognised an immediate need to provide a more holistic communications approach for the new direct-to-consumer companies that are emerging. Smart storytelling and a combined vision from the outset can make all the difference for businesses seeking both funding and consumer acquisition.  It’s incredibly exciting to be able to work with those brands that will become the household names of the future."